Ideas, research, and case studies from the garnish team.
Spell-check is that lazy line cook who disappears when the health department shows up. Helpful? Sure, sometimes. Reliable? LOL, no. If you’re trusting a squiggly red line to police your seasonal menu, congratulations—you’ve outsourced quality control to Clippy’s weird cousin.
Picture this: A table of four Insta-obsessed foodies is about to post your brand-new truffle-something-or-other. Then they see “truffle desert.” BOOM. Phones down, eyes rolling, free PR gone. Typos aren’t “cute,” they’re silent revenue leaks, and you sure can’t comp every disgruntled influencer, especially in this economy.
I watched it happen at a beautiful farm-to-table restaurant in Napa Valley (you know the one). Prime location, exceptional food, and a wine list that read like a sommelier’s academic journal. The table next to me stared at the descriptions for five minutes, then ordered Bud Light.